Digital Marketing

What Are The Top Advantages Of Google Ads For Your Business?


As per all the studies were done in the past and even taking place right now, Google is the number one search engine of the world. According to Search Engine Statistics of 2018, about 3.5 million searches take place on Google every single day that equivalent to about 1.2 trillion searches per year. It’s jaw-dropping!!

Advertising has become an important element of the digital world. Organizations are experimenting with every possible trick or strategy to woo the audience towards their services by offering the different and variant type of ads. Social media platforms like Facebook, Instagram, Twitter, and many permitting businesses to showcase their brand power in the form of ads on them.

However, Google ads are something that cannot be beaten by any other advertising. Google Adwords is the one and only advertising platform of Google, where ads are displayed to the users whenever they search anything on it. In this article, we are going to talk about the benefits of Google advertising in the nutshell.


Increases brand awareness to altogether another level:

Google Ads
Google Ads

As we above shared with you some data about Google daily searches and all, it tells clearly how vast the popularity of Google has reached and god knows where it gonna be in the coming future when more and more people become web savvy. So, when you go for Google ads, your business website showed-up on the top of the indexed list of Google in accordance with user search. This will directly increase the brand awareness of your business.


Outrank your business rivals:

As we know the competition has become fierce on the Internet and brand fights no more remain an alien. Google Adwords offers brilliant options to advertisers to beat up their competitors in this never-ending race. For example, you have a very neck-to-neck competition with one of your similar niche company and you always left behind their sales revenue by a hair.

So, in Google Adwords, you can also choose the option of Target Outrankamongst the automatic bidding strategies vis-a-vis outrank a particular business organization on Google.


Boost Your Audience Reach With Broad Match Keywords and RLSA

In Google Adwords, advertisers usually choose exact keywords in order to make sure that their ad is served accordingly to the most relevant keywords. With Google Adwords RLSA feature, you can also widen the match of your keywords shrewdly. You have to just create an ad campaign with broad match keywords and choose RLSA for that particular ad campaign. This will increase the reach of your business-related search query.

These are the top three advantages your business can get by making use of Google Adwords or Google advertising.

Pinterest gives SMBs access to Shop the Look Pins, a free product-tagging tool for organic Pins

Already just accessible to substantial organizations, Pinterest Shop the Look Pins are currently accessible to all business accounts.

Pinterest is making Shop the Look Pins, a free item labeling apparatus for form and home style Pins, accessible to anybody with a business account.

Why advertisers should mind

Shop the Look Pins enable organizations to label items inside natural Pins. The labels show up as little white specks. At the point when clients tap on one of the white dabs in a Shop the Look Pin, they’ll see more data, including evaluating and availablity, and a connection to purchase the thing.

With in excess of 250 million month to month dynamic clients, Pinterest reports 67 percent of its clients have found another brand or item from a business account. Ninety-three percent of Pinners say they utilize the stage to design buys. Shop the Look Pins can enable brands to drive movement and buys from their natural substance on the stage.

Pinterest previously propelled the Shop the Look Pins in February 2017, offering them just to huge organizations. Organizations needed to experience Pinterest Marketing Partners Olapic and Curalate to get entrance. Presently, all SMBs and influencers can physically label things with Shop the Look Pins by means of a self-serve apparatus accessible to business accounts. Pinterest still suggests huge retailers work with Olapic or Curalate to robotize the labeling procedure.

More on Pinterest’s Shop the Look Pins

  1. As per the Pinterest, Pins have an any longer time span of usability than most social posts that generally just most recent daily or something like that. The organization reports Pins can drive commitment for 120 days or more.
  2. GfK’s December 2017 “US Multi-vertical Pinterest in the Path to Purchase” report uncovered 78 percent of Pinterest clients discovered marked substance in their feeds and query items valuable.
  3. Shop the Look Pins are an augmentation of Pinterest’s visual revelation apparatuses — as opposed to surfacing new, comparative items, Shop the Look Pins are intended to convey more item data for clients and drive income for organizations.

Google tells Congress approved third-party apps can scan Gmail data

In spite of the fact that Google quit filtering Gmail substance to give customized promotions over a year back, despite everything it permits add-on designers access to clients’ messages and to impart information to different gatherings as “long as they are straightforward.”

In a letter to individuals from the Senate Commerce Committee, Google recognized that it permits application designers to examine and gather subtle elements from Gmail messages, including insights about buys, travel, and which other individuals clients interface with. Google says as long as applications plainly unveil this gathering they are allowed to ask for access to and utilize Google client information somewhere else.

“Designers may impart information to outsiders inasmuch as they are straightforward with the clients about how they are utilizing the information,” Susan Molinari, the organization’s VP for open approach and government undertakings for the Americas, wrote in the letter. The Wall Street Journal announced Thursday that Google conveyed the letter in July. Clients are provoked to audit and affirm information get to demands before introducing applications, the organization said.

As indicated by its approaches, applications must meet key necessities to pass Google’s survey procedure: “Before a non-Google application can get to your Gmail messages, it experiences a multi-step audit process that incorporates computerized and manual audit of the engineer, appraisal of the application’s protection strategy and landing page to guarantee it is a real application, and in-application testing to guarantee the application functions as it says it does.”

Why you should mind

The spread of falsehood, the Cambridge Analytica information security embarrassment and the EU’s General Data Protection Regulation (GDPR) have put tech firms in the authoritative spotlight. Accordingly, Google, Facebook and other online organizations have rolled out improvements to security settings and powers over the utilization of individual data and information accessible to tailor advertisements, in addition to other things. Google itself quit checking Gmail content for advertisement focusing in 2017.

There is still wariness on the two sides of the political range that these organizations are working to clients’ greatest advantage. The possibility of control is putting weight on their regular plan of action of utilizing client information to offer promotions. That could have advance repercussions for the manners in which promoters target battles.

One week from now, the Senate Commerce Committee will have a hearing on information protection hones with security authorities from Google, Apple, Amazon, Twitter, AT&T and Charter Communications. Google’s Gmail revelations are sure to be among the themes talked about.

More on Google’s outsider information get to

  • Per Google’s arrangements, applications can’t distort their personalities, must be clear about how they are utilizing information and must have clear and noticeable protection revelations. They are to approach just for the information required for their particular capacities and state what they do with it.
  • As a rule clients should either acknowledge everything an application demands consent to do —, for example, see, oversee and for all time erase your mail in Gmail, make, refresh and erase marks, make and send new email — or drop the establishment.
  • When clients concur, it’s almost difficult to review what information is being imparted to applications as they utilize them, not to mention what else is being finished with the information or it’s identity being imparted to.
  • In Google Account settings, clients can see a rundown of applications with account access and pick to evacuate access for individual applications.

Planning to Enter Digital Market? Try These Important Marketing Moves For Success

Overseeing Director, Vivafit Portugal in India since 2010 has seen the high points and low points in the market and has had the direct understanding of the considerable number of battles a lady business person experiences while building her ladies just rec center in Gurgaon.

Vivafit India intends to open 20 more Viva fits in North India in the following 1 year through the diversifying model. Manisha says that “We are completely anticipating growing through just diversifying. We have taken a stab at setting our own particular models and we have prevailing in that, and now we are prepared to establishment.”

Here she shares the critical advertising moves to enter a computerized showcase:

The Authenticity of Your Products:

The market is stacked with items, which are advanced with made up promotions and cleaned surfaces however in actuality, they don’t have the substance of their own, which is for what reason being valid and demonstrating the genuine self is uncommon yet vital for brands to develop.

Manisha says, “I think today in the event that you are via web-based networking media, you should be exceptionally genuine. There are a ton of things made up, so we endeavor to set up legitimate substance out there.”

Set Realistic Goals:

Running behind unreasonable targets and objectives would prompt no place, at last the quality administration you convey will get you clients, which is the reason it is imperative to set sensible objectives and find a way to accomplish them. Keeping up consistency development is more valuable to a brand than acquiring and losing it.

Manisha says, “Be extremely practical and steady, and furthermore be available over all media, there are such a large number of now.”

Internet based life Presence:

Brands need to put their items and administrations on all the internet based life stages accessible out there. The whole world is available on the web and is devouring the items and administrations they see constantly, on the off chance that you miss it, you are gone from their brain.

Manisha says, “It is vital currently to be available from Facebook to Instagram to LinkedIn and continue pushing crisp substance to keep the group of onlookers drew in and pull in the costumers’ full focus.”

Be Interactive:

Being web based life isn’t sufficient, given the crowd a chance to take part in the discussion and get included to recognize what more you can convey to them or how you can improve your administration. Association and shared criticism is an imperative piece of the business.

Manisha says, “Be more intuitive with the group of onlookers and comprehend their necessities and wants. It will keep them roused and make them feel esteemed. Upbeat costumers are our definitive target of the business.”

Here is How Brands Can Improve their Twitter Followership

In the last few years, the perception of social media has evolved. It is no more just a medium to connect with people or strike conversations, instead, these platforms are now used to drive opinions, campaigns and build brands.

Twitter is considered one of the most powerful social media platforms. If brands use the platform wisely, it can help brands to improve its presence across geographies and boost their customer base.

To achieve the above agenda, a company needs to build its followership. Entrepreneur India gives you tips on how brands can get more Twitter followers.


Be it any platform, today content is the king. And hence, on Twitter, Ritika Malhotra, Group Head – Social Kinnect says, that your content should be relevant and topical as it is a popular news breaking platform.

Therefore, it is important to have a point of view on a given topic and should not something generic.

“You have to be mindful of the quality of tweets going out and ensure you are using the relevant hashtags to garner more reach for your brand. Have conversations with people who are relevant to build awareness which helps create a human persona which encourages more people to follow you,” she added.


Additionally, being responsive is just as important for growing followers as it shows that your brand cares about its audience.

“Customers remain engaged if they are constantly attended to,” Malhotra points out.

Even Aakashraj Kusum Ambre, Co-founder and CEO, Ad Set Go feels in line with Malhotra as he says engagements shape how consumers feel about a brand, including its service and quality.

“One could participate in discussions and debates or respond to feedback and suggestions, making it a two-window communication which would not only attract visibility to your brand’s Twitter profile but also make it more engaging and retweet worthy,” he says while adding that, “Sometimes, the best engagements are just simple responses. Users are thrilled when brands devote their time to interact with them. It’s an indication of admiration and appreciation.”

Contest Alerts

Contest alerts are when brands encourage their Twitter followers to use a unique, brand-related hashtag to enter a contest.

It’s one of the most effective ways to engage with followers, convert them towards your brand and develop relationships to turn them into long-term loyal customers.

“Brands love the exposure and customers love free stuff. Contests are a win-win for both the audiences. Contests could include conducting polls, photo contest, video or running a group deal or coupon contest varying on its underlying objective,” Ambre suggested.