As per all the studies were done in the past and even taking place right now, Google is the number one search engine of the world. According to Search Engine Statistics of 2018, about 3.5 million searches take place on Google every single day that equivalent to about 1.2 trillion searches per year. It’s jaw-dropping!!
Advertising has become an important element of the digital world. Organizations are experimenting with every possible trick or strategy to woo the audience towards their services by offering the different and variant type of ads. Social media platforms like Facebook, Instagram, Twitter, and many permitting businesses to showcase their brand power in the form of ads on them.
However, Google ads are something that cannot be beaten by any other advertising. Google Adwords is the one and only advertising platform of Google, where ads are displayed to the users whenever they search anything on it. In this article, we are going to talk about the benefits of Google advertising in the nutshell.
Increases brand awareness to altogether another level:
As we above shared with you some data about Google daily searches and all, it tells clearly how vast the popularity of Google has reached and god knows where it gonna be in the coming future when more and more people become web savvy. So, when you go for Google ads, your business website showed-up on the top of the indexed list of Google in accordance with user search. This will directly increase the brand awareness of your business.
Outrank your business rivals:
As we know the competition has become fierce on the Internet and brand fights no more remain an alien. Google Adwords offers brilliant options to advertisers to beat up their competitors in this never-ending race. For example, you have a very neck-to-neck competition with one of your similar niche company and you always left behind their sales revenue by a hair.
So, in Google Adwords, you can also choose the option of “Target Outrank” amongst the automatic bidding strategies vis-a-vis outrank a particular business organization on Google.
Boost Your Audience Reach With Broad Match Keywords and RLSA
In Google Adwords, advertisers usually choose exact keywords in order to make sure that their ad is served accordingly to the most relevant keywords. With Google Adwords RLSA feature, you can also widen the match of your keywords shrewdly. You have to just create an ad campaign with broad match keywords and choose RLSA for that particular ad campaign. This will increase the reach of your business-related search query.
These are the top three advantages your business can get by making use of Google Adwords or Google advertising.